Optiforum

To establish Optiforum as the go-to contact lens distribution partner for professionals and small businesses in the optics and contactology industry by delivering exceptional products and services that cater to varying medical conditions, while also providing comprehensive support and specialized services tailored to individual needs.

To overcome the highly competitive and constantly evolving contact lens market, Optiforum had to develop innovative solutions and strategies to differentiate themselves from other suppliers. They faced the challenge of providing personalized services that cater to both simple and complex cases, as well as establishing a strong brand identity that would appeal to their target audience.

Optiforum successfully positioned itself as a leading contact lens distribution partner, offering premium quality products and services that cater to a wide range of medical conditions. By incorporating a sophisticated visual identity, including a combination of serif and non-serif fonts, and a color palette of blue, white, and black, they were able to convey a sense of professionalism and excellence. Their focus on providing specialized services, such as training workshops, seminars, and individualized consulting, has enabled them to create lasting partnerships with opticians, hospitals, and clinics, further solidifying their position as a key player in the contact lens industry.