Hospital Santa Bibiana

To create a visual identity and branding for St. Bibiana Hospital that pays homage to its historical context and reinforces its commitment to providing exceptional psychiatric care. The design must evoke a vintage feel, incorporating elements of Portuguese culture, and establish a strong, recognizable brand presence across various marketing materials.

The challenge was to develop a cohesive branding concept that seamlessly blended the vintage aesthetic with a contemporary understanding of mental health. The design needed to respect the hospital's historical ties to Portuguese culture and St. Bibiana while creating a modern and approachable visual identity that appeals to today's patients and their families.

The final design successfully married the vintage feel with a modern approach to psychiatric care. A color palette of light pastel pink, dark brown, and bright dark orange, along with serif fonts and rusted appearance, captured the essence of St. Bibiana Hospital's historic roots. The branding, including posters, brochures, and website prototype, effectively communicated the hospital's dedication to mental health and its unique connection to Portuguese heritage, ensuring a strong and memorable brand presence.